DesignIs

Design Is is a project focused on educating individuals aged 18-30 about the vital role design plays in everyday life. The initiative leverages striking visuals, bold colors, and minimal typography to draw attention and convey its message. One of the main challenges was ensuring cohesion across a series of promotional items while maintaining their impactful nature.

Through strategic design choices, the project successfully highlighted the pervasive role of design in everyday experiences. By maintaining cohesion across various promotional materials, “Design Is” effectively engaged its target audience, fostering a deeper understanding and appreciation for design’s influence in their lives.