Capital RegionVolleyball Club

The Capital Region Volleyball Club in Sacramento, CA, set out to build a strong brand identity to attract young athletes and boost community involvement. The goal was to establish the club as the premier choice for youth volleyball. Deliverables included a logo, website, promotional materials, social media assets, and merchandise. The target audience was youth athletes aged 10-18 and their families, who value teamwork and personal growth. The brand identity is energetic, supportive, and inspiring, with vibrant colors and bold typography. The design emphasized fun and inclusivity, using bright colors and modern fonts. The project led to increased membership, higher event participation, and greater community recognition, overcoming challenges like competition and budget constraints while maintaining high engagement levels.