Branding and Marketing

KaleoKlassic

Tournament T-shirt

Kaleo Klassic is a project dedicated to creating a brand and promotional materials for a remembrance volleyball tournament and charity event. Targeted at volleyball players of all ages as well as non-volleyball players, the design approach embraced a Hawaiian style to honor the spirit of the event. A significant challenge was maintaining continuity by incorporating elements from previous years into the promotional materials.The success of Kaleo Klassic was evident as it drew hundreds of attendees each year, fostering community support for Kaleo’s family. The event’s impact was further amplified by its feature on “Good Day Sacramento,” highlighting its significance and the strong sense of community it inspired.

The success of Kaleo Klassic was evident as it drew hundreds of attendees each year, fostering community support for Kaleo’s family. The event’s impact was further amplified by its feature on “Good Day Sacramento,” highlighting its significance and the strong sense of community it inspired.